Today, I was reading an article titled “Sex, children, and advertising”. It got me thinking about the way young people are sexualized in advertisements to get adults attention. In this specific Roger David ad, a young girl is used to attract middle aged men who shop at Roger David. This young girl is made “silent” in this image, which isn’t uncommon in these type of ads. She is not a woman, she is a child, and she should not be passive or forced to be silent. It is meant to look “edgy and dark”, with the suggestion of sexual attraction to a young child. Creepy much?
Photo from Roger Davids!
As a society, we have normalized seeing sexualized images everywhere. But is this okay? It may sound extreme, but in a way, these images are pedophilia. We need to protect our children instead of exploiting them. Visit collectiveshout to join their campaign for protecting women and stopping this kind of objectification!
What do you think about this? Comment below and let me know!